End of an era: HMD is dropping its Nokia branding for smartphones

31 January 2024
Nokia smartphones are on the way out, all hail HMD.

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Finally, Nokia can rest in peace. Not a single Nokia device released by HMD was worthy of Nokia's history of excellence and innovation. None. I'm so happy this is finally over.

I wonder what HMD is thinking though.

They have an history of releasing mediocres, overpriced devices that would only sell thanks to their Nokia badge, and to hopeless Nokia fanatics only. Without the Nokia branding (Let's be honest, that's all it ever was) I can hardly see them moving anything.

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    • AnonD-1137263
    • 39x
    • 01 Feb 2024

    DarlingYext, 31 Jan 2024Why do they think that if they weren't successful with... moreIt doesn't matter it will just need advertise... By using name nokia they had to pay nokia which now they will not need to pay.. so even if from start money will be low they don't need to pay out to nokia and they just need advertise and build up step by step

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      • AnonD-1137263
      • 39x
      • 01 Feb 2024

      flop, 31 Jan 2024no one really bought Nokia phones anyway, imagine how bad t... moreEven with nokia or without.. doesn't matter..

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        • AnonD-1137263
        • 39x
        • 01 Feb 2024

        Anonymous, 31 Jan 2024Let me guess: - more odm from China instead of own phon... moreWhat is not from china ? 🤷‍♂️
        If all those west naive hates china products or ''made in china'' do it yourself .. and we''ll see where the price will be ... u will be paying those 1000 for ''low ends''

          You can finally rest in peace! Let's hope they don't sell the rights to some Chinese ODM that comes to continue staining Nokia's legacy* that they continue working on networks, better things are going very well there

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            • Minu
            • IWS
            • 01 Feb 2024

            Aan2007, 01 Feb 2024they probably wanna detach themselves from nokia brand they... moreNokia never made bad phones from my point of view.
            I think it found its target audience, consisting of those who only try to keep their phone for 3+ years of continuous use, Samsung users who were forced into One UI, people from third world countries who had no choice due to poor pricing from retailers, Android purists who are sick of most Android skins and Apple users who wanted a great companion Android phone.
            They had the least hardware issues on a modern brand, coming from a Samsung super user. I'm yet to see any hardware issues on Nokia phones, apart from the faults in the experimental Nokia 9 Pureview.

            If they wanted a bigger target audience,they could've invested more on marketing,but they're a relatively smaller company with minimal resources. They instead focused on a natural approach and gave consistent security patches, which no other brands have managed to offer (Chinese brands including Lenovo and Samsung)

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              • Minu
              • IWS
              • 01 Feb 2024

              Anonymous, 01 Feb 2024Despite everyone blaming Symbian, It went from absolute rub... moreAnd it's possibly the most optimized mobile phone operating system to ever exist!

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                • Minu
                • IWS
                • 01 Feb 2024

                jiyen235, 01 Feb 2024yeah but Xiaomi, Huawei and ZTE made killer phones, Nokia&#... moreFunnily enough, I was going to purchase a ZTE nubia Z17,and ended up buying a Nokia 8

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                  • Anonymous
                  • mJ8
                  • 01 Feb 2024

                  I remember everything going to absolute sheet when the canadian four-eye became the CEO. I blame him and his criminal network.

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                    • AlienKiss
                    • 3RM
                    • 01 Feb 2024

                    Anonymous, 01 Feb 2024I remember that Symbion was the very thing that was being b... moreNokia failed miserably because they thought they were still number one, even though the iPhone was released , then they completely screwed things up by quitting on Symbian and going with that horrible meego and windows mobile . That was their suicide move .
                    If they would have adopted Android when only HTC had it, they would have been number one in the Android world right now .
                    Windows Mobile was a DISASTER . No apps, nothing to do except play with that horrible tiles interface which was absolutely the worst UI I've ever seen on a mobile phone .
                    Nokia should quit the HMD partnership and restart development of feature and smart phones but only if they build and assemble them in Finland .
                    Whenever I used to buy Nokia phones I would always check where they was made. If it didn't say Finland , I'd refuse to buy it . Many people from my country did that because there wore a lot of replicas made on a boat or you know where .
                    Europe wants QUALITY .
                    HMD only knows about profit and quantity .

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                      • Anonymous
                      • nU2
                      • 01 Feb 2024

                      Despite everyone blaming Symbian, It went from absolute rubbish in n97 which was barely usable to absolutely great in Nokia 808, which provided many of Android's customizability, such as free home screen scrolling, free moving widgets/icons, statusbar, notifications etc. Demonstrating that it's an operating system capable of great improvement. Like any OS it needs people to develop it which Nokia willingly didn't do, just to go with Microsoft which we all know today was a terrible decision even if they didn't admit at that time.
                      Symbian is what made Nokia unique and Symbain itself was unique. It was capable of high functionality on lower resource. It wasn't inherently bloated like android. It was easy to mod too, which many would welcome. However, I guess it's simplicity meant less hidden ways to make money. Look at android, Google keeps making it more and more complex, making it harder to mod, why? So that they get to show you more ads, steal more information and make money that way.

                        Well honestly as long as i know Nokia and Finnish people they wont give up.
                        Nokia brand is here for almost 200 years. As Samsung started from scratch and made oe of most popular brands in world this will be the same.
                        All they needed is take a breath and the little push.
                        Soon or later they will rise like a phoenix from ashes and will shine like never before.
                        Youtube is full of Nokia future like phones and i believe they will become reality.

                          Berserker, 01 Feb 2024Motorola people had the same opinions when xiaomi, zte even... moreyeah but Xiaomi, Huawei and ZTE made killer phones, Nokia's phones kinda sucked and without the Nokia branding I'd have not even thought about those twice.

                            Whackcar, 01 Feb 2024Good move. They were tarnishing Nokia's name with thei... moreI am still using the Nokia 3510, 1108, 1280, 5320 xpressmusic, N79, N8, 808 pureview phones.

                              Buy well known brand name.
                              Release medicore or bad cheap phones.
                              Sales are low as hell.
                              Release even more cheap phones that are copy of even cheaper chinese noname phones.
                              Sales are even lower.
                              Surprise Pikachu face...

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                                • Anonymous
                                • nU2
                                • 01 Feb 2024

                                I remember that Symbion was the very thing that was being blamed for Nokia's downfall. But in reality, Symbian was capable of doing very well, Nokia 808, 701, 700 etc were great examples. It's just that due to Nokia's unwillingness to develop Symbian is what caused the OS to appear incapable. Their willingness instead was to go with Microsoft which they were planning for few years before it finally happened in 2011 with Lumia 800. That's why since 2008 they ignored Symbian and you had phones like N97 which were utter failures. It was supposed to be flagship phone but had processor and RAM same as entry level phone. And they basically copied Symbian 9.3 and pasted it on touchscreen. No wonder this phone killed off Symbian's reputation.
                                It wasn't until late 2010 N8 was released with much better processor and more touch friendly UI but it was too late. Although much better than n97, it still couldn't compete with even a year older HTC HD2. It's sufficient to say, to say competitive, something like N8, C6, C7 or E7 had to be released in 2009 instead of N97.

                                It's not until 2012 when Nokia 808 was finally released. It finally had 1ghz processor. But decision to abandon Symbian was already taken long before that. Nevertheless, the UI of Nokia 808, 701, 700 etc had fully scrollable homescreen, ability to add widgets and move them around freely, proper statusbar etc that you'd find in Android of that time. This shows Symbian wasn't incapable as many used to say. But it was too late. Sufficient to say that Nokia 808 had to come out in early 2011 to remain competitive. I think Nokia was capable of that but willingly didn't do so.

                                  they probably wanna detach themselves from nokia brand they ruined by releasing crappy ODM phones with faulty hardware and no software support, so now they will try it again under new name, maybe they can still find enough dumb people to fall for it

                                    Good move. They were tarnishing Nokia's name with their sh!tty phones.

                                    To me the name Nokia will always refer to their iconic Symbian phones (The N series was brilliant back in the day) or their older classic phones.

                                      jiyen235, 01 Feb 2024if people ain't buying phones with the Nokia name then... moreMotorola people had the same opinions when xiaomi, zte even huawei entered the mobile market.

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                                        • Speedy
                                        • 8nu
                                        • 01 Feb 2024

                                        I hope HMD is using Sailfish os on the new phones, Sony is using it on there phones but you have to by the Os software first and put it on Sony device by yourself, is not easy

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