Tim Cook talks about new iPhones and company strategy in interview

20 September, 2013
Joined by Craig Federighi and Jony Ive, the trio also talk about the competitors, particularly Nokia.

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  • D
  • AnonD-133243
  • 0ZJ
  • 20 Sep 2013

What a joke! This guys still confirm my words, Apple is like Chuck Norris, a big joke subject, Nokia is like Bruce Lee, noone can beat it, but they manage to kill it.

    • D
    • AnonD-115910
    • nn%
    • 20 Sep 2013

    Anonymous, 20 Sep 2013So how do you explain my friend having to swap her iPhone f... moreExactly, my phone was replaced 3 times so far ... Outrageous! And iPhone 5 is a quality product? Yeah, right

      • T
      • Tomi
      • JbR
      • 20 Sep 2013

      Even concept of iphone was from Nokia ! ios7 coppied all android goodies thats what they called ''innovation'' !

        • v
        • vokut
        • nn%
        • 20 Sep 2013

        Anonymous, 20 Sep 2013So how do you explain my friend having to swap her iPhone f... moresame here ... my iPhone 5 was replaced 3 times in less than a year ... talking about "quality" products

          • c
          • chupoltorero
          • A5w
          • 20 Sep 2013

          apple dont have the most important thing IMO that android has...choice! and until they realize it, they will go down next to Nokia

            • L
            • LATina
            • f09
            • 20 Sep 2013

            Well said my CEO. Bravo

              • D
              • AnonD-15182
              • PEW
              • 20 Sep 2013

              I never Keep my Android in the Drawer & IOS as a daily driver? why the hell should I buy paying so much more?

                • e
                • ex-nokiaman
                • XrA
                • 20 Sep 2013

                Lastly, regarding Nokia, Cook said that the lack of innovation is what lead to their death as a company. “I think [Nokia] is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die.”

                Are you kidding me ? What in the blue hell other than the original Iphone did Apple really invent ? Apple and innovation 2 words combined just can't make sense !

                  • D
                  • AnonD-128787
                  • KID
                  • 20 Sep 2013

                  Lol
                  “New? New is easy. Right is hard.”
                  This Phrase Made My Day. :P :D Lol

                    • g
                    • gibbo
                    • mX3
                    • 20 Sep 2013

                    swift from bdm, 20 Sep 2013no thats not the strategy at all. they discontinued the 5 a... morevery well said and such a true point

                      • O
                      • OMGush
                      • t7$
                      • 20 Sep 2013

                      They should fire Ive for iPhones lame design.

                        • ?
                        • Anonymous
                        • u{E
                        • 20 Sep 2013

                        AnonD-21142, 20 Sep 2013I'm use both the Samsung Galaxy S4 and an iPhone 5 right no... moreSo how do you explain my friend having to swap her iPhone few months after purchasing it for battery fault and now the 2nd unit with dust in the camera lens?

                          • ?
                          • Anonymous
                          • 9xf
                          • 20 Sep 2013

                          Apple should sue Microsoft now for copying their business model of "vertical integration", making your own phones by acquiring Nokia.
                          So Nokia and MICROSOFT should now be closed down!
                          Afterwards all retailers with those products should also be sued for having these "illegal products" and locked away! :-)

                            • ?
                            • Anonymous
                            • P@@
                            • 20 Sep 2013

                            diamond, 20 Sep 2013Nokia dead? Huh This guy obviously doesn't know about Nokia... morethe phrase is "come back to HAUNT him" not HUNT

                              • D
                              • AnonD-79493
                              • tUd
                              • 20 Sep 2013

                              swift from bdm, 20 Sep 2013no thats not the strategy at all. they discontinued the 5 a... moreWell said. Those iCraps are not in a state of mind to even realize these facts.

                                • M
                                • MdN
                                • akv
                                • 20 Sep 2013

                                And his 'innovation' is what exactly? Stealing the Nokia Belle Fp2 task manager and putting it into iOS7?

                                  • D
                                  • AnonD-167223
                                  • XuK
                                  • 20 Sep 2013

                                  LOL...low end phones are junk?apple innovated more than samsung or nokia in last few year?new is easy and right is hard,(maybe referring to.apple maps),highest customer satisfaction?.....such a big desperate losers...

                                    • D
                                    • AnonD-79493
                                    • tUd
                                    • 20 Sep 2013

                                    diamond, 20 Sep 2013Nokia dead? Huh This guy obviously doesn't know about Nokia... moreIt will definately hunt him down.

                                      • ?
                                      • Anonymous
                                      • PV{
                                      • 20 Sep 2013

                                      Speaking of the Android dominance in the market, Cook said “Does a unit of market share matter if it’s not being used? For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer.” Cook pointed out that more people actually use Apple’s devices daily and that they have a higher customer satisfaction compared to their rivals.

                                      Exactly, Apple can't encrich people lives as it is always in people pocket as feeling much inferior than other people are with LARGE and BETTER screen phone than iphone.


                                      Cook also had things to say about Microsoft and their acquisition of Nokia. Regarding Microsoft, Cook feels that they are copying Apple’s strategy of vertical integration by now starting to make their own hardware. Cook said “Everybody is trying to adopt Apple’s strategy. We’re not looking for external validation of our strategy, but I think it does suggest that there’s a lot of copying, kind of, on the strategy and that people have recognized that importance.”

                                      No, Apple was the one who copy-cat other brand and "RE-INVENT" similar products in different way. So Apple was "THE MOTHER OF ALL COPYCAT". The End!

                                        • D
                                        • AnonD-21142
                                        • mwh
                                        • 20 Sep 2013

                                        I'm use both the Samsung Galaxy S4 and an iPhone 5 right now and I must say, the amount of glitches, failures and blockings on the S4 is outragous!
                                        I tried rooting it, sending it back to Samsung to see if there's anything wrong with it, hardware or software wise. So far it's just as bad.
                                        With my iPhone 5 however, I've had no problems at all!! Didn't even have to jailbreak it or anything!
                                        It just works perfectly
                                        That's what I expect from a phone when I pay 650 EUR!