Qualcomm VP: Apple A7 chip is a marketing gimmick

02 October, 2013
Anand Chandrasekher adds that consumers get "zero benefit" from the 64-bit architecture of the A7.

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  • AnonD-77889
  • LxJ
  • 02 Oct 2013

green, 02 Oct 2013so a 32bit OS with 64bit processor??? with 32bit Apps in... moreIts like putting an elephant in the middle of stadium.

Waste of resources is what the iphones are known for. The same way they waste the screen size on a high res display. While other makers just made screen bigger along with the res and ppi.

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    • AnonD-44714
    • UD%
    • 02 Oct 2013

    64-bit for PvZ2, Clash of Titans and other games. wooot!

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      • AnonD-192523
      • vbx
      • 02 Oct 2013

      Its no surprise, as A7 is giving a tough fight to the Qualcomm's Snapdragon 800. Also, it must be noted that A7 is the first ever chip that is based on ARM v8 Architecture, & 64 Bit would be utilized by 64bit apps, which is why Apple is encouraging Developers to start creating 64bit Apps. From next year I assure you this, we Would see a flood of 64 Bit Processors from Multiple Co. including Qualcomm for Android & Windows Phones. Then, I wud love to hear the Comments from these A7 Critics. Its a drastic change in the Mobile industry which needs time to get accepted.

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        • AnonD-43136
        • 39x
        • 02 Oct 2013

        Anonymous, 02 Oct 2013This. Exactly. Lots of people have tried Android, myself ... moreIm an android user but I said the same to my partner! WP has fewer apps but ios has ease of use with loads of apps! Thing is not everyone wants to be clearing ram and cache all the time just to get phone to run properly! Yes iphone is priced too high but you pay for premium looks and quality of its OS! Also how many people have bricked their droid or had problems with settings theyve messed around with? With ios you have the smoothness there from day 1 so theres no need for settings to tinker with! If Apple did a phone at 4.5+ inch screen at same price as the equivelant droid I think I would change! Android has had long enough to get a lag free os now and it just isnt acceptable now!

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          • AnonD-192522
          • TSL
          • 02 Oct 2013

          Funny that Another Anand(Anand Shimpi from Anandtech) found it very charming

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            • Anonymous
            • m77
            • 02 Oct 2013

            Anonymous, 02 Oct 2013This. Exactly. Lots of people have tried Android, myself ... moreVery well put. That should be the final comment on any criticism.

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              • AnonD-150270
              • 0@i
              • 02 Oct 2013

              AnonD-126838, 02 Oct 2013The problem with you fandroids is that you think people who... morethe problem with you Windows phone fans..that your system is dead..no software even for basic daily use.Nokia 1020 without Instagram (Original app..not something instead),no Waze navigation...and other cuties.. by now i prefer Nova launcher..and Android.

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                • Anonymous
                • mEA
                • 02 Oct 2013

                If the only purpose of a 64-bit cpu is to allow the OS to see more than 4GB of Ram, then yes, is am marketing gimmick. Ignorance is a bliss

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                  • Abhijit
                  • KxI
                  • 02 Oct 2013

                  AnonD-126838, 02 Oct 2013The problem with you fandroids is that you think people who... moreMay i recommend you buy a HTC or Sony smartphone with android to feel how smooth n fun android is!

                  Scratch that HTC is facing too many lawsuits from Nokia for using their patent stuff! Best try using Sony! Even a cheaper phone will give you better smoothness than a flagship!

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                    • AnonD-106654
                    • 3sE
                    • 02 Oct 2013

                    What's the difference between a V10 and a V12 engine?? They both provide good speed and a good engine roar!! V12 engine runs on Biturbo engines! So I would assume the V12 is more like the 64bit proccesor.

                      Apple fans aren't paying anymore than they already have been paying for iPhone in the past....

                        • ?
                        • Anonymous
                        • mc6
                        • 02 Oct 2013

                        AnonD-126838, 02 Oct 2013The problem with you fandroids is that you think people who... moreThis. Exactly. Lots of people have tried Android, myself included, and just don't want the hassle of it. The fanboys can bring up customization and openness all they want, but at the end of the day, most people just want a phone and app ecosystem that just works well. The fanboys can laugh and say only "non tech" people use iPhone or even WP, but that's the point! Welcome to the consumer market! Price, ease of use and reliability trump octa cores and benchmarks any day of the week.

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                          • Anonymous
                          • 2@R
                          • 02 Oct 2013

                          Doesn't everyone know that apple is going to fail and Qualcomm is the beat chip manufacturer I know and they are just saying that apple should make full use of the 4gb ram

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                            • carlo
                            • 9x1
                            • 02 Oct 2013

                            AnonD-121494, 02 Oct 2013lolwut. Qualcomm makes far superior mobile processors.apple beat them now isn't it?

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                              • Anonymous
                              • naq
                              • 02 Oct 2013

                              64 bit may be useless but arm v8 is not and thats why the A7 owns benchmarks

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                                • AnonD-189835
                                • t}6
                                • 02 Oct 2013

                                every body must read this http://www.gsmarena.com/apple_iphone_5s-review-994p5.php

                                  • D
                                  • AnonD-192510
                                  • 3cw
                                  • 02 Oct 2013

                                  Normally, a 32bits cpu can only make use of 3.5GB of ram. You need 64bits cpu to use full 4GB of RAM.

                                    • D
                                    • AnonD-189835
                                    • t}6
                                    • 02 Oct 2013

                                    qualcomm is jealous of growth of apple.instead of concentrating on their chips they are criticizing apple.

                                      • D
                                      • AnonD-126838
                                      • Nr8
                                      • 02 Oct 2013

                                      Anonymous, 02 Oct 2013Well, Apple is only powered by their marketing team. Steve ... moreThe problem with you fandroids is that you think people who are not using Android haven't tried it. I'm currently using one and, God willing, my next phone will be a WP8. I've had my fill of lags, crashes, reboots, and having to use flipping Nova Launcher just for an average Android experience.
                                      Get off that Android high horse

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                                        • alexv
                                        • pV4
                                        • 02 Oct 2013

                                        qualcomm is mostly right but there's no way round the fact that power vr sgx543 dual-core (4s) is more a more powerful gpu than ulp geforce.