Apple enlists VP of Tag Heuer for iWatch marketing

05 July, 2014
Apple has acquired the ex-Tag Heuer VP of sales and retail to assist in marketing its iWatch.

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  • S
  • Shellshock
  • LaC
  • 06 Jul 2014

Anonymous, 06 Jul 2014Hmm, you might want to read what you're quoting again.. He ... moreLuxury is about a price tag yes, but is about elegancy and comfort too. And apple has almost elegancy in every product

    • ?
    • Anonymous
    • snA
    • 06 Jul 2014

    Shellshock, 06 Jul 2014I bet for Apple is hard to buy some luxury watches and tear... moreHmm, you might want to read what you're quoting again.. He never said that Apple doesn't know anything about luxury watches but that they aren't known as a brand in the Luxury segment.

      • S
      • Shellshock
      • LaC
      • 06 Jul 2014

      RejZoR, 06 Jul 2014Luxury and electronics don't work together. Good example is... more"Luxury and electronics don't work together. Good example is Vertu. Sticking loads of diamonds and gold on a turd doesn't make it luxury." Sorry to say but if Vertu dodn't show up with smartphones luxury phones, they would been out of the business now. So in some way Apple obligates the thinking even to luxury companies

        • S
        • Sam
        • 6Qv
        • 06 Jul 2014

        It's not a Big Deal . I have already commented at time of Samsung Galaxy S4 Launch that Samsung Should hire Aston Martin, BMW, Swatch personnel for deign creation.

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          • Anonymous
          • gyf
          • 06 Jul 2014

          AnonD-89109, 06 Jul 2014I have a rather simple question here, WHO CARES? I care.So shut up,please.

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            • AnonD-89109
            • ute
            • 06 Jul 2014

            Anonymous, 06 Jul 2014you have been predicting the apple's demise since when... f... moreI have a rather simple question here,

            WHO CARES?

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              • Anonymous
              • XrV
              • 06 Jul 2014

              Anonymous, 06 Jul 2014This is a smart hire, as the person is very familiar with t... moreYeah, Apple know what they're doing.

              I can see it being a big success, and really bringing smartwatches into the mainstream.

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                • Anonymous
                • nC6
                • 06 Jul 2014

                This is a smart hire, as the person is very familiar with the consumers of the watch world. Tag Heuer is also not the most luxurious brand, but at the same time have a reputation for build quality and accuracy, which suits Apple.

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                  • AnonD-1825
                  • mhP
                  • 06 Jul 2014

                  AnonD-59657, 06 Jul 2014You don't really need a star marketing VP to publicize if y... more"Apple will not last long!
                  Apple begins to fall after the departure of Steve Jobs!"

                  Sure this have been said since Jobs died, yet Apple doing now better than ever with Jobs

                    • i
                    • iPhone
                    • v{u
                    • 06 Jul 2014

                    Wow great

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                      • Anonymous
                      • 9x1
                      • 06 Jul 2014

                      AnonD-59657, 06 Jul 2014You don't really need a star marketing VP to publicize if y... morereally? u think ur better than apple?

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                        • Anonymous
                        • 9x1
                        • 06 Jul 2014

                        [deleted post]you have been predicting the apple's demise since when... for all your life?
                        but hey look, apple is still standing stronger by the day, why? because they make damn good products

                          • ?
                          • Anonymous
                          • nC6
                          • 06 Jul 2014

                          RejZoR, 06 Jul 2014Luxury and electronics don't work together. Good example is... moreThere are two components to a smartwatch and that is Smart + Watch.

                          Apple has experience with the electronics and UI side which, but not much on the Watch side, so they hire someone experienced.

                          I don't know, but sounds like a smart move to me. Just FYI, in 1999 Apple hired Drexler to the Apple Board of Directors, he was the CEO of Gap clothing, and Ron Johnson from Target in 2000.

                          They then launched the Apple Store in 2001. The rest is history.

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                            • AnonD-280770
                            • Hxe
                            • 06 Jul 2014

                            It's so funny how all of you guys comment as if you guys are all experts of the universe and have launched world changing devices or inventions. Some even try to be world economist and project the losses even before a device is launched that's great projection.

                            Try and understand this is fairly new segment all together. Give these guys time.

                            Also when you comment, please comment with some respect, whether it is Apple or Samsung or Sony or any other loved brand because there are lots of aspirational people like you and me who work really hard day and night work on shifts and create these awesome devices, just to try and change our world and help us do our things in the best possible manner. And they are all human minds so nobody can be perfect. But there is always somebody, somewhere, sometime will make something better than what already exist that's evolution. And we should respect each and every phase of it.
                            After all once upon a time we were all monkeys... and we have evolved to what we are today and we are still evolving hopefully for something better if all goes well. Thats way too much gyaan(education/information).

                            And this act by Apple just goes to prove the even the Best in the market needs assistance. An there shouldn't be any ego in asking for it. And its a good gesture by them.
                            Now lets see how you revolutionise the watch industry...haha! Best of Luck. Cheers!... :)

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                              • TG
                              • 2SI
                              • 06 Jul 2014

                              Apple only thinks about the elite class of society, rest of the people are crowd for Apple, more than 70% of people can't even wish for an iPhone their products are so heavily priced.

                                [deleted post]Look..desperate people ....

                                  • ?
                                  • Anonymous
                                  • tRe
                                  • 06 Jul 2014

                                  Anonymous, 06 Jul 2014You were probably a person who said people would rather an ... moreLG/Samsung build smartwatch like they build smartphones.

                                  See what happens? What appeals in phone might not appeal in watches.

                                  Do not think everything is like phones.

                                    • R
                                    • RejZoR
                                    • 3pt
                                    • 06 Jul 2014

                                    Luxury and electronics don't work together. Good example is Vertu. Sticking loads of diamonds and gold on a turd doesn't make it luxury.

                                    Same applies to watches. And that will remain in a domain of a 100% mechanical watches. Partially in a domain of highly exclusive quartz movement watches like Seiko SpringDrive. Everything else are just everyday gadgets.

                                    When smartwatches will be a standalone gadget, then they will make some sense, but for as long as they are just an extension of a smartphone, i feel like they are totally pointless. Wear a smartphone in your pocket and give you wrist a proper quality watch it deserves.

                                      • ?
                                      • Anonymous
                                      • 2G5
                                      • 06 Jul 2014

                                      Anonymous, 06 Jul 2014All conventional watch makers are not getting competition y... moreYou were probably a person who said people would rather an old nokia phone than a smart phone too!