Sony foresees $1.2 billion loss from its smartphone business

17 September, 2014
The losses are expected to quadruple due to the low sales performance of the company's mid-range phones.

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  • 17 Sep 2014


This is because Sony doesnt have any mid-range phones when looking at prices. Either is low budget or high end. No middle ground imo.

Looking at the budget range, other brands are better for the same price.

    • s
    • skpe
    • N9@
    • 17 Sep 2014

    sony should stick to making playstation games and tvs smartphones are not for them RIP SONY XPERIA U WILL LIVE IN OUR HEARTS

      • ?
      • Anonymous
      • bJb
      • 17 Sep 2014

      Anonymous, 17 Sep 2014You're english is crazy.*your

        • M
        • Moon...!
        • iwp
        • 17 Sep 2014

        ooooh....Sony mid range phones are not so good... There's some battery problems..User can't remove the battery... But sony Z2,3 are very good.. Spcly Z3.. It will be a successful phone in the market...

          • D
          • AnonD-146024
          • wiS
          • 17 Sep 2014

          This is very sad. They make some quality handsets. One thing I see backfiring their strategy is launching a new flagship every 6 months. This makes some customers always waiting for the latest one & makes recent buyers feel cheated.

            • E
            • Erkan
            • LbC
            • 17 Sep 2014

            Anonymous, 17 Sep 2014You're english is crazy.Yours also.

              • ?
              • Anonymous
              • M7h
              • 17 Sep 2014

              Make the best camera, display in the business. ppl like numbers so qhd is the next thing. amoled please?

                • D
                • AnonD-221566
                • P@{
                • 17 Sep 2014

                I would like to see a Sony handset with a more vanilla android experience and different design.
                These are probably the only 2 things keeping be from throwing money at Sony.
                And possibly more Android updates.
                Sony phones are great, especially the water proofing, but they look boring. I like that they are now starting to use thinner bezels on the Z3 lineup. Maybe next year they might turn a profit.

                There's too many Xperia variants, M, E, L, XL blah. Keep it simple Sony! Don't be a Samsung!

                  • D
                  • AnonD-265341
                  • J8x
                  • 17 Sep 2014

                  To bad. I like sony. Love the xperia line and the quality of their phones. Hope they turn this around.

                    • ?
                    • Anonymous
                    • wry
                    • 17 Sep 2014

                    AnonD-77530, 17 Sep 2014Who is crazy to buy Sony phones? They are more expansive, m... moreYou're english is crazy.

                      • D
                      • AnonD-190733
                      • P$w
                      • 17 Sep 2014

                      Anonymous, 17 Sep 2014That will give them $12b losses insteadAgreed :D

                        • s
                        • sony fan
                        • Hkt
                        • 17 Sep 2014

                        Congratulations poor service centre in india

                          • f
                          • flammys
                          • sek
                          • 17 Sep 2014

                          I hate to see Sony loosing
                          Money. In fact I hate hearing any company loosing Money. They are all companies that try to make the world a better and easier place to live. I use many Sony produts. Not the phone. Keep it up Sony.

                            • ?
                            • Anonymous
                            • IWN
                            • 17 Sep 2014

                            AnonD-102650, 17 Sep 2014I can't believe what i see here. You people say Sony is ove... moreNot really better, i have friends with Sony phones and switched out to either Samsung or Apple cos of the bad battery life. I dun think much of everything up to Z2 but Z3 seems nice in design but i just wonder if their camera department can make it this time round.

                              • ?
                              • Anonymous
                              • IWN
                              • 17 Sep 2014

                              AnonD-278420, 17 Sep 2014No need to do all that Sony, what you should do is instead ... moreThat will give them $12b losses instead

                                • D
                                • AnonD-102650
                                • 0Uh
                                • 17 Sep 2014

                                AnonD-102650, 17 Sep 2014I can't believe what i see here. You people say Sony is ove... moreNot to forget, samsung releases a lot more phones, many of that stuck with launch version. Tell me which samsung or Htc phones have 4.4.4. I can tell you every single phone released by Sony this year has at least 4.4.2. Also Xperia Z(18 months old device), Z1, Z Ultra, Z1 compact all have 4.4.4.

                                  • D
                                  • AnonD-308621
                                  • LaF
                                  • 17 Sep 2014

                                  Sony needs to make the next Google Nexus device. That's their only chance for midrange market.

                                    • D
                                    • AnonD-21645
                                    • Gjj
                                    • 17 Sep 2014

                                    Whether you like Sony or not, a company struggling is NEVER good news, it ultimately means less competition and less choice for the consumer - so it is YOU who lose out, having fewer and fewer handsets to choose from.

                                    Every time I've seen someone with a Z2 I've come away impressed, they're monolothic in appearance, really eye-catching and incredibly premium devices...

                                    They just need to market, start excelling in mid to low range phones, and yes, remove the bezels and slightly reduce the unnecessary bulky size of their phones (and maybe improve their camera a bit) - but they're getting there with remote PS4 play, etc.

                                    Let's not be too happy to dance on their grave just yet, otherwise we're left at the mercy of some of the other, less capable companies to make our handsets...

                                      • ?
                                      • Anonymous
                                      • gxk
                                      • 17 Sep 2014

                                      its all because sony 2014 midrange phones are really bad! they are all have snapdragon 400! a low-mid chipset, it is even weaker than previous year xperia sp, no one will upgrade to a newer phone with weaker config! sorry sony but you really messed up
                                      xperia T2, T3, M2...

                                        • D
                                        • AnonD-77530
                                        • J@8
                                        • 17 Sep 2014

                                        Who is crazy to buy Sony phones? They are more expansive, more weaker in hardware, never or almost never updated, crap screen quality and goes on.