Apple finally acknowledges lower-than-expected iPhone sales

02 January 2019
In a letter to investors, Apple discusses the factors that it used to base its predictions for Q1 and factors that led it to revise its guidance 60 days later.

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Force Majeure, 03 Jan 2019NO, the XR is a Iphone SE replacement with low res screen, ... moreYes, I agree. I don't care about the screen really, it's good enough. But the price is not justified.

    No wonder. My iPhone 6 is replaced by the Nokia 5.1 Plus, but I intentionally planned to replace it with the iPhone XR. However, for 859 euro I am not going to buy the "cheapest" iPhone. It is worth maybe 500-550 max, if they had priced it that amount of money, I would have been using the XR now instead of the Nokia 5.1 Plus.

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      • Anonymous
      • JJb
      • 03 Jan 2019

      Force Majeure, 03 Jan 2019NO, the XR is a Iphone SE replacement with low res screen, ... moreI agree!!!

        Mixkhata, 03 Jan 2019I understand it's a business but it's not SENSIBLE business... moreHave you even read my post? I agreed that the prices are Ridiculous at best, and Atrocious at worst. and for the performance they offer. they SHOULD stick to a fairly cheap convention. I don't expect an iPhone X2 to cost 400$. but something that would be NORMAL? A Flagship in my opinion should rest at 700$ or so. with a flagship KILLER should be priced lower. MUCH lower. Ofcourse. it's FINE that you will disagree with me as you got different POV than I do. and you can think that anything above 500$ is a PoC.
        However. Please DON'T call people in names. you can say "I disagree with you. because. A. B. and C." but "Are you drunk?" it's insulting.

          Anonymous, 03 Jan 2019Cheap battery replacements are killing iPhone sales. How... moreIt's more a part of the problem. Also, When did GSMArena defend sealed batteries?

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            • Anonymous
            • vry
            • 03 Jan 2019

            AnonD-800802, 03 Jan 2019LMFAO...yayy Apple is doom! hahaha omg rabid fandroids as u... moreUh, they (Apple) just admitted cheap battery replacement is the one killing their sales.

            Replacement for the models they sneakily throttled and later admitted only because an "Apple user" from reddit busted them out.

            That explains the glue fetish on batteries these days.

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              • Anonymous
              • vry
              • 03 Jan 2019

              Walter C. Dornez, 03 Jan 2019Seems that they finally woke up from that thoughCheap battery replacements are killing iPhone sales.

              How cute of this website to omit it on their title so as not to look embarassing with their sealed battery defense.

                Kiyasuriin, 03 Jan 2019 Most of the people who request price lowering NEVER ran a ... moreI understand it's a business but it's not SENSIBLE business. Just those prices kept many of my friends from upgrading. Some went for Android and they are very satisfied. So, it's not GOOD business if ur customers are leaving u or skipping yearly upgrades.

                There is nothing to justify the current prices of iPhones (same's also true for some android flagships as well).

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                  • Apple please read
                  • L2Z
                  • 03 Jan 2019

                  I have iPhone SE and would like to get another small form factor phone from you, Apple. I am not in a hurry to buy new iPhone since this works fine but I am not buying larger or more expensive model to replace this ever. I rather switch to Android than have to give up on small screen and headphone jack. I you make another small size iPhone with newer chipset and camera. Thank you.

                    abigfanoftechs, 03 Jan 2019When the Galaxy S10 series come out, priced over $1k, Samsu... moreSeems that they finally woke up from that though

                      BiyoBiyo JunJun, 03 Jan 2019soo , camera is first priority now ?Yes, tbh. Screen and battery life are close-seconds.

                        [deleted post]Is it because I'm looking at neutral POV at apple? come on... can't a person be NEUTRAL?

                          Anonymous, 03 Jan 20191. you are not pushed to buy a new phone when your battery ... moreWow, how ignorant.
                          What Apple did wasn't only unethical, it was indeed illegal in many countries. How gutless and un-impartial the government has behaved on this matter has been shameful to say the least.

                          As someone who uses Macintosh, I'm disappointed with the current lineup. And I know my stuff when it comes to these matters. If you had look at any recent teardowns, you would've known why there are a lot of issues due to deliberate cost cutting despite the fact the prices have only gone up.

                          There's a great chance my next laptop might come from the likes of Lenovo or HP, and I will invest in an expensive 2TB nVme in order to multi-boot it with Windows10 Pro, Linux, and Hackintosh. This is the route that me and fellow professionals have taken, if you weren't watching the scenes.

                            Excalibur, 03 Jan 2019They should've thought of the notch, clearly it's a factor.Lol...yah its the Notch

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                              • AnonD-800802
                              • vCK
                              • 03 Jan 2019

                              abigfanoftechs, 03 Jan 2019When the Galaxy S10 series come out, priced over $1k, Samsu... moreLMFAO...True..majority of the phones they sell are mid rangers though. Samsung's desperate to lift their ASP to get a bit closer to Apple but it will never work.

                              They'll never achieve true luxury status as long as they're playing in all price points. They should just create a separate brand for the Galaxy S series, similar to what car manufacturers have done (e.g. Toyota - Lexus or Nissan - Infiniti).

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                                • Anonymous
                                • 39h
                                • 03 Jan 2019

                                Apple are blaming China, Donald Trump, bad weather, and even that some people have too little money, but saying that the phones are too expensive? No, they would never do that.

                                  When the Galaxy S10 series come out, priced over $1k, Samsung will hopefully killed their smartphones business also.
                                  :-) Samsung slavishly follow Apple's pricing, in the face of competitions from China, will surely be a recipe for failure.

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                                    • Iphone lover
                                    • sxr
                                    • 03 Jan 2019

                                    That's just how it works. If you have the resources go buy that iphone. Deep inside you want it, but you just can't afford it. But seriously, iphones are just waaay too expensive. Consumers spoiled apple by purchasing way above what it can supply. So apple made more iterations at even higher prices. They can't go lower. Too bad consumers can't keep up this time. Apple has to live with that.

                                      Anonymous, 03 Jan 2019However it's possible to reach a bad year for them soon... ... moreNot really...

                                      A large majority of Apple consumers are rich ppl or wanna bes...so they basically don't care about prices especially celebrities....

                                      Only the wanna bes will complain but they constitute probably 20% which won't affect Apple...while the Rich guys won't see a difference in App prices or they don't care...they've money...

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                                        • AnonD-800802
                                        • vCK
                                        • 03 Jan 2019

                                        LMFAO...yayy Apple is doom! hahaha omg rabid fandroids as usual fills these clickbait articles like ants.

                                        Huawei & Samsung Mobile can only dream of getting $84 Billion in revenue in ONE quarter LMFAO. Even with reduced projections these numbers are nothing to scoff about.