Apple finally acknowledges lower-than-expected iPhone sales

02 January 2019
In a letter to investors, Apple discusses the factors that it used to base its predictions for Q1 and factors that led it to revise its guidance 60 days later.

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  • Anonymous
  • 4QP
  • 03 Jan 2019

techgiant, 03 Jan 2019time to give free airpods on every iphone xs xs max n xr c... moreThey might. Hoeven they also might leave the xr out.
Watch them start leaving the normal more behind. I be they would already of it was easier to do so lol.

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    • Anonymous
    • 4QP
    • 03 Jan 2019

    chester, 03 Jan 2019Apple will never reduce their prices... that's Tim didn't a... moreHowever it's possible to reach a bad year for them soon... Bad for them.
    Even they realized they had to improve some things and did it they would have never been able to make that price hike without more backlash for sure.

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      • Anonymous
      • 4QP
      • 03 Jan 2019

      MarcioR, 03 Jan 2019People complaining about Apple products. I don't care what... moreNone of those are reasons to invalidate the issues or people discussing them. And reinforces the issues.
      And this is far from the first time any company including Apple have experienced slow downed, dropped, or less than anticipated sales.
      But this one is just obvious and people know why.
      And now you're ragging on them for discussing the point.

        time to give free airpods on every iphone xs xs max n xr
        come on tim u can do it

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          • Anonymous
          • 4QP
          • 03 Jan 2019

          Anonymous, 03 Jan 2019I don't understand what you want to tell me.That apparently you are not an smart when you wait and make an informed choice. For bugs, features, pricing or whatever. Whether for necessity, control, or both or whatever.
          I guess.... Gotta love people.

            Anonymous, 03 Jan 20191. you are not pushed to buy a new phone when your battery ... moreCan you not see the folly of your reasoning? People are forced to buy new phone because they don't get the updates?? No, average consumer (which constitutes to the majority of sales) doesn't care about update to the point of buying new phone. Just see the Android version distribution, You would still find whopping 46% of people on KitKat, Lollipop and Marshamllow combined. they are 3-5 year old versions. Lollipop itself has about 20% which is 4 year old now. But if your phone works slower from when you purchased due to an artificial throttle you didn't know about or were not even informed let alone asked for consent, yeah that's definitely a reason to buy new phone cause your manufacturer didn't bother to tell you to replace battery when you complained about slowdown. They admitted doing it 11 months later and are still doing it only this time providing an option to opt out of it. And what's the point of boasting longer support in terms of software updates when your devices can't function with similar efficiency even a year beyond the purchase. It's all cost cutting , knowing their batteries are mediocre and causes them to throttle phones barely a year from purchase, you would hope them to improve battery capacity significantly but NO they went ahead and REDUCED the battery capacity from iPhone 7 to 8, this exactly is the reason why Apple never specifies battery in terms of absolute capacity, cause they can get away with this kind of cr@p .... Even now after admitting replacement of battery being one of the reasons of slower sales, if you still can't realize how fraudulent this practice is, you are never going to see it.....

              xs xs max n xr great phone but price is too high in indian market pls decrese and watch show again iphone sale in india

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                • MarcioR
                • ix9
                • 03 Jan 2019

                People complaining about Apple products.
                I don't care what is happening to apple and this is like the first time ever it declined. Android needs Apple, it needs competition or else android wouldn't be what it is today, nor IOS.
                I am an android user but i won't blame people buying Apple products.
                Iphones are awesome products with good performance and build quality as it is with huawei, samsung and even oneplus/xiaomi.

                People say iphones is expensive, the majority of all the people that buy iphone get them through a carrier, paying only a fraction of the actual price.
                Many people don't even know how expensive iphones are since they don't pay the full price.

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                  • Anonymous
                  • 4QP
                  • 03 Jan 2019

                  Anonymous, 03 Jan 20191. you are not pushed to buy a new phone when your battery ... moreYou clearly are just following Apple and don't understand software.

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                    • Anonymous
                    • 043
                    • 03 Jan 2019

                    tlee13, 03 Jan 2019wrong, no such thing as smart about it, just u are not smar... moreI don't understand what you want to tell me.

                      They should've thought of the notch, clearly it's a factor.

                        Apple will never reduce their prices... that's Tim didn't admit high iPhone XS prices was the main factor behind the low sales...they want to maintain their premium price and profit per unit sold.

                        Only 1 option left...
                        Apple needs to charge more for services provided on iPhones to recover the $50 billion lost today...very easy and simple...not complicated to do... watch the price increases on apps in their Appstore

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                          • Rack
                          • DtL
                          • 03 Jan 2019

                          the start of their decline yaaayyyyyyyyyyyy

                            Eferalgan, 03 Jan 2019Can I buy you a drink?Nope. thanks. I am NOT drunk. I am thinking from a sensible point of view. I don't like apple. but in the other hand I don't hate them either. I am just bad at explaining stuff.

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                              • Force Majeure
                              • ix}
                              • 03 Jan 2019

                              Anonymous, 03 Jan 2019Developing markets: *want a low-cost iPhone“ Apple: *repla... moreThis...

                                Kiyasuriin, 03 Jan 2019 Most of the people who request price lowering NEVER ran a ... moreCan I buy you a drink?

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                                  • Force Majeure
                                  • ix}
                                  • 03 Jan 2019

                                  a simple dude, 03 Jan 2019Don’t abuse, even Samsung phone are more expensive. It shou... moreNO, the XR is a Iphone SE replacement with low res screen, it should be $499 tops. Maybe even $399.

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                                    • Anonymous
                                    • 4QP
                                    • 03 Jan 2019

                                    Kiyasuriin, 03 Jan 2019 Most of the people who request price lowering NEVER ran a ... moreExcept people would go gaga racing for stores if Apple dropped their prices.
                                    And could you not see the reality of what you said about the ram and apps.
                                    Android can run on lower ram like that too. But apps can't.
                                    Low ram amount was a key factor into the world lead of app crashes ios had. As well as the system being bogged down.

                                    All too make more profit. Less ram costs less money. Smaller battery costs less money. Low storage costs less money. With higher storages being more insanely expensive.
                                    Expensive repairs, batteries that don't last as long and degrade faster because they were smaller from the start, weak ram and storage for future updates and apps.
                                    It all adds up and people refuse to see it that way.
                                    It costs then less to make, more for you to buy and repair, and then forced you into the need of an upgrade. Where they make even more money.

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                                      • Anonymous
                                      • 4QP
                                      • 03 Jan 2019

                                      a simple dude, 03 Jan 2019Don’t abuse, even Samsung phone are more expensive. It shou... moreThat's irrelevant and doesn't change their point

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                                        • Anonymous
                                        • 4QP
                                        • 03 Jan 2019

                                        AnonF-85937, 03 Jan 2019Lol, people are finally waking up. It's going to be an inte... moreInnovating what? Stealing the names iPhone and iPad? Copying old features?