Xiaomi Mi 10 and Mi 10 Pro hit Europe, starting at 799

27 March 2020
Xiaomi's flagships are landing on European shores in early April.

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Anonymous, 27 Mar 2020Battery quality has nothing to do with capacity. Of course they gave us big capacity and very bad life span

Alex 94, 28 Mar 2020I live in Europe,and Europe is not just West. The entire Europe even if you come from the most eastern part of it is regarded as a part of the western world. Because I also am not from western Europe but culturally I am a part of the western world.

ponk87, 28 Mar 2020This article is about Europe so yes it's about the western world. I live in Europe,and Europe is not just West.

People keep trying to justify the price with 'taxes, shipping costs etc."

Neither taxes or shipping cost have changed dramatically over last year. Yet still, last year, Xiaomi delivered Mi 9T Pro at around $500 here. No excuses, Xiaomi got greedy and Mi 10 is 100% trash for this price.

  • Anonymous

I want to know the opinion of this website as a main smartphone news outlet - what do you think about the prices? Are they justified? Do you think this is a marketing mistake? Will you recommend these phones at these prices? Please release an article about this.

Realme just the best, 27 Mar 2020Actually, in China Mi 10 costs about 500 EUR and Mi 10 Pro - abo... moreI think the Mi 10 Lite is by far the better buy, but they stayed with a tear drop instead of a hole punch.

Anonymous, 28 Mar 2020Taxs, shipping cost mean nothing to you huh? oh what about stora... moreIs this supposed to add up to anywhere near $300? Because at best maybe it adds up to like $50. That's being extremely generous.

  • Xiaomi's pricing

I applaud the way Xiaomi has priced Mi 10 Series for Europe. Mi 10 Pro for €999 is a very reasonable price. Xiaomi should stick to the rational behind the pricing for the coming years while keep improving the product(s). Xiaomi's pricing is very stable for the shelf-live of the product, since Xiaomi doesn't over-supply or over-commit to any product. Xiaomi gives the same dealer-price (with adjustments for import tax, higher level EU warranty service, etc) to all dealers in different countries, but the European dealers usually set the retail price higher to take a larger cut of the profit. In the event that the price is lowered for a special sale, the discount comes from dealers' cut, not from Xiaomi. In other words, Xiaomi will not lower the dealer-price for the shelf-life of Mi 10 Series. Mi 10 Series may or may not sell well in EU, but the pricing is correct and should be kept.

I am pretty sure OnePlus 8 Pro will similarly be responsibly priced higher than that of last year.

What the hell!

Even if they do it all the time, I never imagined for a second, in all these years of Xiaomi that they'd try to mimic apple on that crazy number - 999.

Even without that, 800 for too many compromises is pretty worthless and a no-brainer decision.

Perhaps Qualcomm is to blame here, and maybe a tiny bit Samsung for that 108 mp sensor. But I'm really confused why Xiaomi wants to suicide itself in EU?

Did the whole company leadership get hit by some sort of brain affecting Cornovirus that we don't know of, yet, again?

  • Anonymous

The price will drop faster than people can make comments here 😂

  • Voice of wisdom

900 for the pro and even 1000 to get 12 gb of ram as last year's s10 ? Xiaomi is clearly thinking that they are doing something extraordinary in this phone which they are not, even the 108 cam is inferior to Samsung's 108 twin, this phone won't sell unless it goes down to 700 or 650 that's totally crazy pricing for a company that not even one of the old players in the market

  • Anonymous

dbjungle, 28 Mar 2020This pricing is a joke. The cost is $300 extra over the China p... moreTaxs, shipping cost mean nothing to you huh? oh what about storage. Guess its not something one thinks about right? pack more for the same price.

  • V

With this pricing scheme, Xiaomi risks losing its reputation as a price-to-spec champion. Let see how much it will cost when the global Mi 10 series reached where I live, Southeast Asia.

Alex 94, 27 Mar 2020Western world is not whole world dude. If u think that u guys ar... moreThis article is about Europe so yes it's about the western world.

Wait, so Mi 10 Pro will cost the same as P40 Pro in Europe? I really thought Xiaomi would price it reasonably, but damn.. Hopefully it won't carry the same pricing when it arrives to where I live.

  • Micky

Nobody paying 999 € for xiaomi!

This pricing is a joke. The cost is $300 extra over the China price. What are EU users getting extra that's worth $300?

  • Anonymous

Abdel., 27 Mar 2020At least for this price add ip68 rating and better quality batte... moreBeen using fast charging ?

  • Anonymous

ponk87, 27 Mar 2020no one in the western world thinks xiaomi are a premium brand. A... moreI don't think that's quite true; people still see Sony phones as premium, they just don't want to buy one.

ponk87, 27 Mar 2020no one in the western world thinks xiaomi are a premium brand. A... moreWestern world is not whole world dude. If u think that u guys are special,than u living in some dream.