Sony Alpha engineers explain how they developed the Xperia 1 III camera

19 April 2021
The team had a similar philosophy when working on the Xperia flagship as it did when developing the Alpha cameras.

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  • ?
  • Anonymous
  • JT5
  • 20 Apr 2021

Anonymous, 20 Apr 2021Signal to noise ratio, speed everything is better on larger... moreCheaping out?

Exmor costs much more than Isocell.
Samsung has decided to charge 40% more in 2021 for the sensors and they still are cheaper than exmor.

Be sure that 1 year old imx557 costs more than 689, 700y and GN2.
It is gen6, 689 and 700y are not.
They are just larger, not more advanced.

By the way, raw shows what cmos can do.
Not jpeg.

    • ?
    • Anonymous
    • sUS
    • 20 Apr 2021

    Anonymous, 19 Apr 2021OMG, all this time they were lying. I should have believe... moreReminds me of a camera/video comparison of two phones back in the day where the one showing brighter/more saturated colors was better over the other with photos showing natural color.

    They did not say Photoshop can saturate the dull, normal colored photos but not normalize the vivid one.

      • ?
      • Anonymous
      • JT5
      • 20 Apr 2021

      Anonymous, 20 Apr 2021And to keep their phones from cannibalising their DSLR sale... moreSony does not make DSLR, just compact and mirrorless.

      Cellphones cant come close to their compacts.
      The 1" ZV1 humiliates any phone.
      It has nothing to do with camera sales.

        • ?
        • Anonymous
        • JT5
        • 20 Apr 2021

        Shui8, 20 Apr 2021So no Isocell on telephoto this time around?front cam is samsung.

          • ?
          • Anonymous
          • P$s
          • 20 Apr 2021

          Anonymous, 20 Apr 2021Signal to noise ratio, speed everything is better on larger... moreAnd to keep their phones from cannibalising their DSLR sales. Their Alpha engineers aren't going to put better sensors into their phones.

            • ?
            • Anonymous
            • g0t
            • 20 Apr 2021

            Exyvia, 20 Apr 2021Basically your comment is screaming that you don't kno... moreSignal to noise ratio, speed everything is better on larger sensors.
            Sony simply cheapening out on a big sensor to keep profits high like Apple

              TooFatTooFurious, 19 Apr 2021It explains why they are so overpriced, but doesn't ex... moreBasically your comment is screaming that you don't know much about cameras.

              Having bigger sensors on phones has both pros and cons, Sony engineers knows that and prefer the smaller sensors based on speed, wider depth of field and signal to noise ratio.

              You would know that Huawei has a Huge camera but it's DoF is so thin.

                Shui8, 20 Apr 2021So no Isocell on telephoto this time around?Nah the telephoto is an Exmor sensor

                  Shui8, 19 Apr 2021'They developed everything in-house – the lenses, the ... moreApparently only the selfie camera, which is horrendous

                    Anonymous, 19 Apr 2021OMG, all this time they were lying. I should have believe... moreLove you comment LMAO 🤣
                    They know better than the experts

                      Sony should've co-developed the camera with the tech experts YouTubers because, obviously, they know better.

                        They forgot to explain us how they put the same shitty front camera sensor 3 years in a row...

                          • S
                          • Shui8
                          • KZK
                          • 20 Apr 2021

                          Anonymous, 19 Apr 2021Front cam is isocell. But the video talks about just rear... moreSo no Isocell on telephoto this time around?

                            I know it's interesting and exciting, all the technical terms, all of the optics, listening to those people but they have to focus on one thing: the consumer. The consumer wants to take a picture with their phone and look amazing, with beautiful colors, awesome dynamic range, stunning white balance, no artifacts, no color fringing etc all that technical talk doesn't mean much if they don't deliver to the consumer. Focus Sony, you have the obligation to have some of the best smartphone photography!

                              • ?
                              • Anonymous
                              • JT5
                              • 19 Apr 2021

                              Shui8, 19 Apr 2021'They developed everything in-house – the lenses, the ... moreFront cam is isocell.
                              But the video talks about just rear system.

                                • ?
                                • Anonymous
                                • JT5
                                • 19 Apr 2021

                                kek, 19 Apr 2021goes to show how little you know about cameras. 1/1.7 is a ... moreThere is image stacking.
                                But it does not work as default.
                                It works when the BACKLIT icon shows up on screen as one of the scene recognition.
                                To force it, You have to turn it on.

                                The 10iii is only xperia ever to do auto HDR.

                                  • S
                                  • Shui8
                                  • KZK
                                  • 19 Apr 2021

                                  'They developed everything in-house – the lenses, the sensor and the image processing'

                                  Are u sure no Samsung Isocell involved? Again?

                                    • k
                                    • kek
                                    • GBh
                                    • 19 Apr 2021

                                    TooFatTooFurious, 19 Apr 2021It explains why they are so overpriced, but doesn't ex... moregoes to show how little you know about cameras. 1/1.7 is a huge sensor. Just for comparison, Lumia 1020 used a 1/1.5 sensor with 41 mp resolution.

                                    Sony is using 12MP because at lower res, you can have faster readouts which are useful for slow motion and that AF tracking thing. The pixel size is huge, too, with 1.8u on that sensor. Bigger pixels means more light can be captured.

                                    If anything, I feel they are missing out on Stack processing and HDR thing, since Alpha team has no need to use that on proper cameras, but on cellphone devices, those two actually help gather more image info. Either way, they will probably figure it out. An IMX400 succesor would be quite an achievement for Xperia on these moments

                                      • ?
                                      • Anonymous
                                      • JT5
                                      • 19 Apr 2021

                                      Anonymous, 19 Apr 2021Sony talks about colors, but it seems they don't reali... moreYou have White Balance control.
                                      The regular one (auto, fluorescent, cloudy, etc).
                                      Also, Photo Pro hasmoption to let you create your own white balance.

                                        • ?
                                        • Anonymous
                                        • JT5
                                        • 19 Apr 2021

                                        TooFatTooFurious, 19 Apr 2021It explains why they are so overpriced, but doesn't ex... moreYes. Not cheap to have people from camera, videocameras, sony pictures and sony music involved in the developmemt of the flagship xperia.