Sony's Q2 2018 results are in - smartphone sales drop to 2 million
- B
- Bagas Satya
- 61Y
- 31 Jul 2018
Sony mobile only sold 2M phone yet still makes profit, while LG sold 7M phone but post a loss. Why?
Bcz there is no RD and small marketing for sony Mobile. All tech are the shared tech from other healhty sony, camera from sony semiconductor division, screen tech from tv division, sound from audio division..
- P
- Phill
- 3DR
- 31 Jul 2018
Sony just need to work on advertising their products, people can pick faults in all brands, Samsung phone can literally catch fire, and people will still line up to buy the next version because Samsung and apple are much better at advertising
- M
- MrGrumpy
- 0Fk
- 31 Jul 2018
That's what happens when you ship rubbish camera's, drop the 3.5mm headphone jack and move the fingerprint sensor to the back where nobody wants it.
I really hope Sony take note and get back in the mobile game, it would be a shame to see them go the same way as HTC.
- 3
- 303tk4
- 62C
- 31 Jul 2018
First and foremost, get the headphone jack back.
Otherwise I won't fully trust them again.
disclaimer: I've been buying Bluetooth headphones since 2013 and still need 3.5mm jack
- J
- Josh
- i2e
- 31 Jul 2018
Maybe if they didn't make the thickest smartphone in the market, and call it a "Compact". Plus didn't even fit a headphone jack in it smh, and charge $1000.
- ?
- Anonymous
- M5Z
- 31 Jul 2018
Bobby, 31 Jul 2018because 999 dollars for Sony phone?! that is why sony sh... moreAnd what exactly is the lower price or the innovation of the S9 / Note 9, etc?
- ?
- Anonymous
- M5Z
- 31 Jul 2018
Geric.770, 31 Jul 2018"If only you bundled those expensive phones with PS4 Pros o... moreWell they did that with the XZ2 pre-orders in the UK if I remember correctly.
- TheGoldenMellifluous
- y$Y
- 31 Jul 2018
Anonymous, 31 Jul 2018Not surprising, the XA2 looks worse than the XA1Well , XA2 family design change was almost similar approach when we saw Xperia S and Iconic Identity design from 6 years ago while retaining Xperia XZ-based design , infinite loop top and bottom (XA2 was more curvier on the loop ,while S is more boxier) , camera in the very top middle , headphone jack on the top , a quite curvature back (yes , even Xperia S itself has a curvature back) , so it probably doing something with homage [XZ2 is even more , with approaching Sony Ericsson Xperia days design , Arc S , Neo V to be exact] . While XA1 family was basically XZ-based design with some taken elements from OmniBalance Z series .
- B
- Bobby
- c{C
- 31 Jul 2018
because
999 dollars for Sony phone?!
that is why sony should lower the prices and do more innovations like Samsung
- T
- TPAA
- 0p}
- 31 Jul 2018
I was looking forward to the new phones, until they removed the 3.5mm jack.
Sony, don't have anything to differentiate. Why not add DAB radio to their smartphones? Or a stylus etc...
- L
- Lex79
- nw}
- 31 Jul 2018
For once I agree with Tanner Hauser. This new design language was neither needed nor asked for.
The old Sony design (whilst not industry leading like some might claim) was functional enough and it was distinctive, it held the interest of a small but loyal fan base.
The new design has alienated many of those fans whilst failing to win over new ones.
As an example the XZ2P is too big (for its screen size), too heavy, omits (for no good reason at all) a headphone socket, has a terribly un-ergonomic fingerprint scanner placement, and yes is too expensive
Sorry Sony, you have dropped the XZ2P shaped ball right onto your own foot!
it's a shame, they were moving gradually in a positive direction up until the XZ2 range I thought.
- ?
- Anonymous
- ntJ
- 31 Jul 2018
I think 3.5 mm, camera improvement, reasonable price and some advertising might help sony.
- jrharbort
- qFX
- 31 Jul 2018
Practically zero advertising from what I have seen, along with getting rid of the headphone jack, I'm not sure what Sony was expecting. But we saw this coming from a mile away.
- b
- baratum
- wrw
- 31 Jul 2018
im sony fan and im using xz1,
i think sony need very big change in mobile division, playstation is perfect
camera divison is so good, television getting better, but mobile is so lame.
- ?
- Anonymous
- 043
- 31 Jul 2018
Not surprising, the XA2 looks worse than the XA1
- Kiyasuriin
- Hx4
- 31 Jul 2018
Tann Hauser, 31 Jul 2018Yeah, well...as expected.
Jacking the jack was the greate... moreI think the same! And locating in bottom the same side as charger port at that please.
Researches show that a phone that has ports on it's bottom are better utilising their protection from rain.
- Geric.770
- uSQ
- 31 Jul 2018
[deleted post]Huh. How surprising that your conclusion is very far from reality. Sad.
Just wondering why people don't stop trolling everybody, even if their answers are truly on point.
- ?
- Anonymous
- knh
- 31 Jul 2018
regs, 31 Jul 2018I believe Sony has suffered from the typical mismanagement ... moreTrue, they all old people who counting the day of retirement.
Welcome to the Japan's shrinking population. Decades of improving life expectancy and falling birth rate have a produce rapidly shrinking population. Old people still healthy and working as executive, but lack of innovation and don't want changes. Not much young people and need waiting those all people retire.